Archive for the 'Small Business SEO' Category

So you’re a small company with little or no marketing budget.  What do you do?  Guest posting on well known blogs is one way to get your name, your product, or your service out there.
Recently, Patrick Bisaillon of Piggy Bank Pie wrote a guest post for John Chow; a major coup.  Originally, I had intended [...]


LOVE what Chris Anderson did with his post Sorry PR people: you’re blocked!
Here’s why: It’s making people think – and talk – and it’s about time someone started this conversation.
If you are involved in the media industry and you only have rudimentary Web skills, you better learn fast, because most of the conversation is happening online, and if [...]


Recently, American Express credit cards wrote to me, explaining I had been pre-selected to obtain one of their cards.  All I had to do is go to their website and fill in the form. 
Brilliant!
Quick detour:
My family is still new to the United States so our credit rating here is almost non existent.  To fix this, [...]


There is an ongoing argument about whether SEO is dead or not. Some even talk about SEO 2.0. 
I don’t really care; I just want the Web to be easier to navigate and safer to use, and for this to happen we need to pay attention to Web standards. 
If you’re a blogger, does the product you [...]


Sites that use embedded video are finding that oftentimes the page is not appearing in search results, even though it is getting a lot of traffic from users that know about it.
Mark Yoshitake, YouTube and Google Partnerships, and Erick Hachenburg, Metacafe at the Searchnomics 2007 conference suggest:

Upload content to YouTube, then re-embed using YouTube embeds
Write [...]


More from Searchnomics 2007, Shashi Thakur, Member of Technical Staff, Google Inc., and Paul O’Brien, Marketing Director for Zvents discuss the things you should, and the things you should not worry about when it comes to search engine friendly design.
Stuff to worry about

Include unique, useful content, preferably HTML
Include relevant and organic links
Think accessibility – it [...]


The digital revolution has leveled the commercial playing field, and for the first time in history, small business owners and enterprising individuals are able to compete against the big guys and have a fair shot at winning.
Innovations in technology have given us cheaper, yet more efficient software and hardware, Web 2.0, and its user generated [...]


I was recently given the opportunity to speak with Adam Lasnik, Google’s Search Evangelist about search engine optimization, and it started me thinking about title tags and meta description tags;  specifically, just how important is it to get the words right?
When you search on Google, the two most obvious things that come back are the [...]


Harvey Norman, a household name in Australia, is a franchise that retails products for the home and office.  Its diverse product line and quality of merchandise allows you to completely furnish your house or office with one visit, should you want to, and, if you know it exists. 
By all appearances, Harvey Norman is a successful [...]


Digg, Reddit, Fark, StumbleUpon, and Del.icio.us are only five of the many Web sites known as social bookmarking sites. They provide an online home for people to share stories, videos, and podcasts.  Anyone can visit social bookmarking sites for information, but if you want to submit content or vote, you usually need to become a member.
Also [...]