Archive for the 'Search' Category
Sites that use embedded video are finding that oftentimes the page is not appearing in search results, even though it is getting a lot of traffic from users that know about it.
Mark Yoshitake, YouTube and Google Partnerships, and Erick Hachenburg, Metacafe at the Searchnomics 2007 conference suggest:
Upload content to YouTube, then re-embed using YouTube embeds
Write [...]
Filed under: Blog SEO, Google, Search, Small Business SEO | Leave a Comment
Search Engine Friendly Design
More from Searchnomics 2007, Shashi Thakur, Member of Technical Staff, Google Inc., and Paul O’Brien, Marketing Director for Zvents discuss the things you should, and the things you should not worry about when it comes to search engine friendly design.
Stuff to worry about
Include unique, useful content, preferably HTML
Include relevant and organic links
Think accessibility – it [...]
Filed under: Blog SEO, Google, Search, Small Business SEO | 1 Comment
Among the many sessions at the recent Searchnomics conference, Barbara Coll, WebMama CEO, along with Reid Spice of iCrossing discussed tools for search engine marketing.
Whereas Reid spoke about the advantages of using automated systems, specifically iCrossing’s proprietary system, Coll spoke about the importance of “hand managing” PPC (pay per click) campaigns, and offered a list of [...]
Filed under: Blog SEO, Search | 1 Comment
Marissa Mayer, Vice President, Search Products and User Experience at Google, was keynote speaker at the recent Searchnomics 2007 conference in Santa Clara.
She walked us through recent developments at Google, and pointed to what she considers the cooler stuff Google is working on – or - the future of search; specifically automated translation and voice recognition. All things [...]
Filed under: Google, Search, Useful Tools | Leave a Comment
At the most basic level, AdSense puts advertisements on your Web site; AdWords puts your advertisements on the Web. Together, they make up Google’s advertising programs.
AdSense
AdSense offers Web site owners the opportunity to make money by placing advertisements on their site.
Once you join the AdSense program, Google reaches into its pool of ads (AdWords), and [...]
Filed under: Google, Online Marketing, Search | Leave a Comment
On November 11, 1990, Peter Deutsch announced the birth of Archie, the worlds first search engine, in a post titled “An Internet archive server server” on Usenet. Incidentally, for those who didn’t know, Google acquired Deja.com’s complete Usenet archive (some 500 million messages) in 2001.
In the post, Deutsch describes Archie as
“pretty brain damaged”
He was right, and [...]
Filed under: Google, Search | Leave a Comment
A common question, with a simple answer:
Google can only crawl and index Web sites that the Googlebot can see.
The very next question is: How do I know whether the Googlebot can see my site?
From Google’s Webmaster Guidelines*, pay particular attention to the first technical recommendation:
Use a text browser such as Lynx to examine your site, [...]
Filed under: Blog SEO, Google, Search | 4 Comments
The Internet is the first place most researchers turn to because of its sheer size and content; ironically, the size of the Internet is also the reason many researchers are slowly losing their minds.
Searching for information on the Web is a time sucker; you being your search, look up at the clock and realize three hours have [...]
Filed under: Search, Writing for the Web | Leave a Comment
Earlier this week, Fast Search & Transfer, based in Oslo, Norway, announced the launch of AdMomentum.
AdMomentum allows you to have more control in managing ads than the other online ad networks permit, and is being marketed as a way for companies to keep 100 percent of ad revenue – a pretty neat trick if all [...]
Filed under: Search | Leave a Comment
