Archive for the 'Online Marketing' Category

LOVE what Chris Anderson did with his post Sorry PR people: you’re blocked!
Here’s why: It’s making people think – and talk – and it’s about time someone started this conversation.
If you are involved in the media industry and you only have rudimentary Web skills, you better learn fast, because most of the conversation is happening online, and if [...]


While wandering the Web recently, I came across an entry on the SEMPO FAQ page about how SEMPO came to be.  According to the FAQ, SEMPO was officially founded at its inaugural meeting at SES San Jose, August 2003. 
But then, I want to know what happened unofficially. :)
I came across this gem in an archived [...]


Recently, American Express credit cards wrote to me, explaining I had been pre-selected to obtain one of their cards.  All I had to do is go to their website and fill in the form. 
Brilliant!
Quick detour:
My family is still new to the United States so our credit rating here is almost non existent.  To fix this, [...]


At the most basic level, AdSense puts advertisements on your Web site; AdWords puts your advertisements on the Web.  Together, they make up Google’s advertising programs.
AdSense
AdSense offers Web site owners the opportunity to make money by placing advertisements on their site. 
Once you join the AdSense program, Google reaches into its pool of ads (AdWords), and [...]


According to Internet World Stats, over the past seven years:
Internet usage in South America has grown by 393.2%
Internet usage in Central America has grown by 708 %
Internet usage in the Caribbean has grown by 939.8% 
This growth is reflected in SES offering the second conference that focuses exclusively on Latino markets – SES Latino 2007.
Barbara Coll, (a.k.a. WebMama), [...]


The digital revolution has leveled the commercial playing field, and for the first time in history, small business owners and enterprising individuals are able to compete against the big guys and have a fair shot at winning.
Innovations in technology have given us cheaper, yet more efficient software and hardware, Web 2.0, and its user generated [...]


I was recently given the opportunity to speak with Adam Lasnik, Google’s Search Evangelist about search engine optimization, and it started me thinking about title tags and meta description tags;  specifically, just how important is it to get the words right?
When you search on Google, the two most obvious things that come back are the [...]


Yes, it’s been said before; yes it bears repeating.
Determine your budget
With 6.7 Billion searches a month it is a given you need to consider putting part of your advertising budget towards online marketing.  Work out how important your online visibility is then budget for it and start hunting for the best SEO you can afford.
 
Research [...]


I am just about done with mainstream media.
 Forbes.com has decided to continue humiliating Yale senior student Aleksey Vayner, after the aspiring investment banker applied for a job on Wall Street. Vayner, trying to be innovative in his application, sent a video along with his resume to financial giant UBS, a wealth management company who describes [...]