Sites that use embedded video are finding that oftentimes the page is not appearing in search results, even though it is getting a lot of traffic from users that know about it.

Mark Yoshitake, YouTube and Google Partnerships, and Erick Hachenburg, Metacafe at the Searchnomics 2007 conference suggest:

  • Upload content to YouTube, then re-embed using YouTube embeds
  • Write a description that feeds curiosity
  • Ensure you tag with accurate tags and tag lots
  • Use memorable and descriptive titles
  • Don’t mislead
  • Get to know the industry standard Media RSS



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